It is very commonplace both here in India and generally around the world to see SEO companies promise clients first page placements with the search engines. This cake of assurance is further topped with frosting in the form of a 100% money back guarantee. Well, any SEO company India that is transparent about its operations will tell you that these positions can never be guaranteed as that decision solely lies with the algorithms which the search engines use to determine rankings.
So, since the position is not guaranteed should websites do away with SEO services? You will be doing so at you own peril because Google, Bing, Yahoo, and the like, have laid out a level playing field for all with regards to top search engine results page (SERP) rankings and so SEO companies can only do what is humanly possible to comply with the search engines demands. As such, any credible SEO Company India should have its 100% money back guarantee being all about compensating the unused man-hours spent in implementing innovative and effective SEO techniques so as to be compliant with the search engine requirements.