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Currently, many online businesses here in India are well acquainted with search engine optimization operations. However, the bugging factor has to do with understanding how social networks including Facebook, Twitter, StumbleUpon, Digg, and so forth, relate to SEO and their perceived benefits. For starters, it safe to say that any SEO company India that does not list social media optimization or marketing, SMO or SMM respectively, in its SEO strategies is a no-go-zone. This is because search engine algorithms are now taking into account how well online businesses are linked with social media sites. The manner in which this relationship is obtained and sustained is somewhat hard to implement in SEO.

Starting with the SMO aspect, a SEO company India will need to insert social networking buttons i.e. the “share” and “like” tabs on your web pages. The firm should also have adequate plans with regards to making the content in the website appealing to the mind i.e. educational, interesting, inspiring, controversial, and even funny or amusing. This way, your site’s visitors will have no qualms about “liking” your contents or even “sharing” the information with their friends on the social networks. The areas of the content which are designated to have these buttons include product descriptions and reviews although some SEO services firms also insist on having them on the products’ images and price tags.

It is common knowledge that Facebook is the most “followed” social network; for SEO specialists this presents a resource or opportunity asking to be tapped. Fortunately, Facebook has made it easier for us by providing guidelines which every SEO company India should be keen to follow. These include being imaginative, creative and innovative enough to create an entrance page that will leave the site visitor no option but to click the “like” button. The second is to make use of Facebook PPC to drive visitors to your website and thus make people more aware of your business. The more the number of likes you achieve, the better the position you gain with the search engines spiders.

Your SEO services India firm of choice should also have decisive plans with regards to capitalizing on the dedicated share networks, StumbleUpon and Digg, whereby if users can marshal up sufficient votes for your website then it will be featured on their respective networks’ homepages. Another strategy that a SEO company India can apply is the concept of social competitions for which users qualify by following your website on social media (upon clicking “like”) and in return they stand a chance to win something.

It must be noted that SMO strategies are not aimed at generating traffic but rather the social signals which search engine spiders look for so as to give your website a better search engines results page ranking. It is from this ranking that visitor traffic and subsequent conversions will be obtained.